Marketing News

America Ferrera is Cover Girl’s New Brand Ambassador

Emmy award-winning actor, activist and author brings a message of self-acceptance and self-love to the easy, breezy beautiful brand.

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By: Lianna Albrizio

Associate Editor

Cover Girl has tapped America Ferrera as the cosmetic brand’s new brand ambassador. The iconic brand that celebrates authenticity, diversity and self-expression.    “We have admired America for years and her message about owning your identity as your superpower,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty. “She is intelligent, authentic and fearless and always honors herself, which is exactly what the Cover Girl brand loves about her. America is a powerful and thought...

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